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  • We find and define the right “it”. Creating compelling value propositions – and how they should work – for customers and businesses alike.

    We work with organizations to define, design and validate new offerings, services, and experiences — ensuring they’re desirable, feasible, and viable.

    Typical deliverables: value propositions, brand aligned product portfolios, early prototypes, customer validation and insights.

  • We design physical and digital products that create alignment, solve problems and delight your customers.

    From connected devices to digital platforms, we craft meaningful experiences through user research, interaction, and physical design.

    Typical deliverables: Digital/physical prototypes, user journeys, product concepts, UX/UI design systems, proof of concept.

  • We make product and service ideas real through prototyping, testing, and defining technical requirements.

    We are always bringing new materials, technology and components into our projects to deliver cutting-edge physical and digital prototypes.

    Typical deliverables: proof-of-concepts, hardware-and-software prototypes.

Turning bold ideas into tangible, desirable products and services

Recent work

Limula – LimOne

Cell & gene therapy, industrial design, UXUI

Developeration – PexyEazy

Pioneering suturing device

Mereo Mesh – The latest contribution to the Mereo family

Coming soon

Skin Monitoring Device – Design Innovation

Coming soon

POS Future Vision – Design innovation, Marketing

Coming soon

Series of Kitchen Appliances – Design Innovation

Coming soon

Proudly working with

We combine our capabilities to find, create and prove game-changing ideas

A woman in a blue overcoat carefully marks a cylindrical piece of pink foam with a pen

Industrial Design

We create physical and digital prototypes to conceptualise, test, learn, and improve

Strategic Design and CX

We connect user insights to business goals to shape strategies, and new value propositions that unlock revenue

A CAD model of a medical device is shown on screen highlighting the fillets and surfaces of the device in Grayscale

Design Engineering

We turn ideas into manufacturing-ready solutions that deliver robust, high-quality results

2 designers and 2 end-users stand in a medical lab and discuss the pain points and delighters of a medical device through in-person user research

User Research

We collaborate with users to uncover real insights and turn them into clear, actionable design decisions

A hand touches and interacts with a tablet shaped touch screen showing the user-interface of a medical device

UXUI

We design development-ready digital products that are usable, intuitive, and delightful

A CX and Portfolio strategy designer sketches on paper surrounded by various models of chairs. The image shows the designer aligning styling across the portfolio

Brand and Portfolio Strategy

We build cohesive brand expressions that strengthen recognition and trust across product portfolios

Our approach

Collaborative Insightful Practical Bold

We design insightfully, iteratively and collaboratively. We go from user findings to user insight, we iterate, co-create and user-test. We find new ideas and improve existing ones. All done with you and your business context and strategy in mind.

We challenge constructively and collaborate openly – developing industry changing innovation that is both feasible and viable for you.

We are a diverse group of highly skilled, highly curious designers

A seasoned design expert with decades of design strategy and implementation across all industries and problem spaces
Image of a young woman with industrial design, design research and UXUI design skills

Jenny Johansson

Industrial design, UXUI

Thomas Nilsson

Senior advisor

A young woman with industrial design and research skills

Natalia Ikebara

Industrial design, research

A tanned man with a nice smile is a stellar design leader in medical devices and innovation

Marcus Heneen

Digi-physical design, life science, medical devices

A young-ish man with UXUI skills, digital product design, service design and design research skills.

Stewart Gairns

UXUI, research, CX

A young-ish man has superb project leadership skills and always brings business to the design perspective

Josef Ekman

CEO, innovation, growth

A man with glasses and a ponytail faces the camera and conveys his expertise in medical device industrial design and innovation as well as his analytical capabilities, form factoring and design research and leadership

Jens Asserlind

Industrial design, medical devices

Kristian Eke

Design engineer

A man in a blue shirt with white hair smiles with clasped hands. He delivers brand strategy, portfolio strategy, design expression and DNA. Industrial design and project leadership

Joakim Ahlström

Industrial design, brand strategy

A young woman smiles at the camera sharing her talent for all things engineering and design innovation

Esmee Smit

Design engineering, medical devices

A young man who has incredible skills in industrial design, ai prompting and product form

Jovan Vulic

Industrial design

Niklas Andreasen

Industrial design, form & aesthetics

Our studio

Our strength lies in deep expertise, but our superpower is our culture: open, kind, and relentlessly curious.

We work together with constructive candidness and friendly supportiveness in our pursuit of genuine excellence – all from our open-plan converted stable in Odenplan, Stockholm.

With full workshop capabilities, cross-disciplinary collaboration, and afternoon fika, we bring all sorts of weird and wonderful ideas to life.

Get in touch if this sounds like something you want to be a part of.