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We turn bold ideas into tangible, desirable products and services

We are experts from design and business powerhouses. Based in Stockholm, we blend user insight, technology, and product innovation to guide our clients from idea to market-ready products and services

Recent work

Limula – LimOne

Cell & gene therapy, industrial design, UXUI

Developeration – PexyEazy

Pioneering suturing device

What we do

A woman in a blue overcoat carefully marks a cylindrical piece of pink foam with a pen

Industrial Design

We make physical (and digi-physical) prototypes to conceptualise, test, learn, iterate and improve.

Strategic Design and CX

We connect business goals with customer insights to shape strategies, experiences, products and services that drive lasting value.

A hand touches and interacts with a tablet shaped touch screen showing the user-interface of a medical device

UXUI

We design development-ready digital products across all industries, creating useful, useable and delightful digital experiences.

A CAD model of a medical device is shown on screen highlighting the fillets and surfaces of the device in Grayscale

Design Engineering

Our design engineering excellence ensures robust, manufacturing-ready solutions that deliver outstanding quality.

A CX and Portfolio strategy designer sketches on paper surrounded by various models of chairs. The image shows the designer aligning styling across the portfolio

Brand and Portfolio Strategy

We help transform and grow brands through new customer value propositions and product portfolio strategies.

2 designers and 2 end-users stand in a medical lab and discuss the pain points and delighters of a medical device through in-person user research

User Research

We involve and create with users every step of the way, transforming insights into clear design decisions.

Our approach

Collaborative Insightful Practical Bold

We design with insightfully, iteratively and collaboratively. Our decisions are grounded in real-world data and business context and we challenge constructively.

This is how we innovate. It’s how we help move our clients forward in leaps and bounds, not just with incremental steps.

We are a diverse group of highly-skilled, highly-curious designers

A seasoned design expert with decades of design strategy and implementation across all industries and problem spaces
Image of a young woman with industrial design, design research and UXUI design skills

Jenny Johansson

Industrial design, UXUI

Thomas Nilsson

Senior advisor

A young woman with industrial design and research skills

Natalia Ikebara

Industrial design, research

A young man with short brown hair smiles at the camera conveying his design engineering skills, his design research capabilities and his talent for form and design expression

Fabian Böttcher

Industrial design

A young-ish man with UXUI skills, digital product design, service design and design research skills.

Stewart Gairns

UXUI, research, service design

A man in a blue shirt with white hair smiles with clasped hands. He delivers brand strategy, portfolio strategy, design expression and DNA. Industrial design and project leadership

Joakim Ahlström

Industrial design, brand strategy

A young man who has incredible skills in industrial design, ai prompting and product form

Jovan Vulic

Industrial design

Niklas Andreasen

Industrial design, form & aesthetics

A tanned man with a nice smile is a stellar design leader in medical devices and innovation

Marcus Heneen

Digi-physical design, life science, medical devices

A young-ish man has superb project leadership skills and always brings business to the design perspective

Josef Ekman

CEO, innovation, growth

A man with glasses and a ponytail faces the camera and conveys his expertise in medical device industrial design and innovation as well as his analytical capabilities, form factoring and design research and leadership

Jens Asserlind

Industrial design, medical devices

Kristian Eke

Design engineer

A young woman smiles at the camera sharing her talent for all things engineering and design innovation

Esmee Smit

Design engineering, medical devices

Our studio

Our strength lies in deep expertise, but our superpower is our culture: open, kind, and relentlessly curious.

We work together with constructive candidness and friendly supportiveness in our pursuit of genuine excellence – all from our open-plan converted stable in Odenplan, Stockholm.

With full workshop capabilities, cross-disciplinary collaboration, and afternoon fika, we bring all sorts of weird and wonderful ideas to life.

Get in touch if this sounds like something you want to be a part of.