We turn bold ideas into tangible, desirable products and services

Based in Stockholm, we are experts from design and business powerhouses. We blend user insights, technology, and product innovation to guide our clients from idea to market-ready products and services

Our Capabilities

Physical & Digi-Physical Product Design

Using an iterative design approach, we quickly move between digital and physical prototyping to conceptualise, test, learn, and improve.

Design Research

Deep user-insights form the foundation for true innovation by uncovering users' experienced and latent needs and desires.

Physical Creative Technology

Working in the convergence between physical and digital, we make ideas come to life through our creative tech lab.

MedTech and Life-science

With decades of experience in advanced MedTech applications, we are the ideal partner for developing medical equipment.

Product Design Engineering

Our design engineering excellence ensures robust, manufacturing-ready solutions that deliver outstanding quality.

Brand Experience and Portfolio Design

Our team excels in transforming brands through customer experience design and holistic portfolio strategies.

Our approach

Collaborative Insightful Practical Bold

We design with insight, iteration, and collaboration. Our decisions are grounded in real-world data and business context and we challenge in constructively.

This is how we innovate. It’s how we help move our clients forward in leaps and bounds, not just with incremental steps.

We are a diverse group of highly-skilled, highly-curious designers

A seasoned design expert with decades of design strategy and implementation across all industries and problem spaces
Image of a young woman with industrial design, design research and UXUI design skills

Jenny Johansson

Industrial design, UXUI

Thomas Nilsson

Senior advisor

A young woman with industrial design and research skills

Natalia Ikebara

Industrial design, research

A young man with short brown hair smiles at the camera conveying his design engineering skills, his design research capabilities and his talent for form and design expression

Fabian Böttcher

Industrial design

A young man who has incredible skills in industrial design, ai prompting and product form

Jovan Vulic

Industrial design

Oscar Olsson

Industrial design, form & aesthetics

A tanned man with a nice smile is a stellar design leader in medical devices and innovation

Marcus Heneen

Digi-physical design, life science, medical devices

A young-ish man has superb project leadership skills and always brings business to the design perspective

Josef Ekman

CEO, innovation, growth

A man with glasses and a ponytail faces the camera and conveys his expertise in medical device industrial design and innovation as well as his analytical capabilities, form factoring and design research and leadership

Jens Asserlind

Industrial design, medical devices

Kristian Eke

Design engineer

A man in a blue shirt with white hair smiles with clasped hands. He delivers brand strategy, portfolio strategy, design expression and DNA. Industrial design and project leadership

Joakim Ahlström

Industrial design, brand strategy

A young woman smiles at the camera sharing her talent for all things engineering and design innovation

Esmee Smit

Design engineering, medical devices

A young-ish man with UXUI skills, digital product design, service design and design research skills.

Stewart Gairns

UXUI, research, service design

Our studio

Our strength lies in deep expertise, but our superpower is our culture; open, kind, and relentlessly curious.

We work together with constructive candidness and friendly supportiveness in our pursuit of genuine excellence – all from our open-plan converted stable in Odenplan, Stockholm.

With full workshop capabilities, cross-disciplinary collaboration, and afternoon fika, we bring al sorts of weird and wonderful ideas to life.

Get in touch if this sounds like something you want to be a part of.