MeatDryer – A modern hook to easily master an ancient craft at home
A connected meat hook that brings the centuries-old art of home curing into a precise, foolproof, modern product. Engineering and heritage in a single object.
A passionate outdoorsman and foodie, Daniel came to fjaryl with a personal passion project: a raw engineering idea for a smart hook that could dry and age meat reliably at home.
The ambition was to reconnect everyday cooks with a craft practiced for thousands of years Prosciutto, Bresaola, Jerky, long before technology existed to make it predictable.
Together, we transformed the idea into a market-ready digi-physical product. Using live data from weight, humidity, and temperature sensors, the hook and connected app guide users through the curing process, removing the guesswork while respecting the tradition behind it.
Designed for hunters, food enthusiasts, and restaurants, MeatDryer brings professional-quality charcuterie into everyday use — balancing heritage craftsmanship with data-driven precision.
What we did:
Design DNA and form language for the hook and product family
Digital + physical UX — sensor logic, app flow, and product interaction
Brand identity, graphics, and packaging system
Prototyping and design engineering
CMF — colour, material, and finish refinement
Marketing material and launch support
Industrial design | Brand | UX/UI | Design engineering
Built to hang, built to last. MeatDryer comes in two editions: copper and black, each rated to 15 kg. Leather, metal, and precision, in the palm of your hand.
In our workshop, Kristian assembles functional prototypes, very hands-on, detail by detail. Conversations with Daniel, founder of MeatDryer, shape the broader picture: which materials carry the right feel, which finishes communicate the right message, and how accessories tie the whole experience together.
Two editions, one visual language. Black for the standard, copper for the premium and instead of words, context of use communicated through imagery, crossing every language barrier before the box is even opened.
We helped Daniel identify and resolve multiple usability issues ahead of launch, prioritizing fixes based on critical, high, and low-priority improvements.
